New Products


Cool Gadget: KeyMission 80

 •  October 25

At the recent Photokina show in Germany, Nikon surprised everyone by launching neither a new DSLR nor a DL-series enthusiast compact camera. Instead,...

Read more  /  0 Comments

Nikon Announces FX-Format Telephoto and Fisheye Lenses

 •  October 19

Nikon Canada has announced two FX-format additions to the storied Nikkor lens lineup, designed to achieve amazing optical performance for the most...

Read more  /  0 Comments

Sony’s New α6500 and RX100 V

 •  October 6

Sony has introduced their new APS-C sensor camera, the α6500. As the latest addition to Sony’s lineup of award winning mirrorless cameras, the new...

Read more  /  0 Comments

Camera Test: Fujifilm X-T2

 •  September 27

The Fujifilm X-T2 is the newest CSC using Fujifilm’s X-Trans CMOS III sensor. It's Fujfilm’s first X-camera to record video in 4K resolution. A...

Read more  /  1 Comment

Sigma Introduces Three New Lenses

 •  September 22

Gentec International, the exclusive Canadian distributor of Sigma lenses, has announced the newest portrait lens to the Sigma Art line, the Sigma 85...

Read more  /  0 Comments

The New Epson FastFoto FF-640

 •  September 20

Epson FastFoto FF-640 Press release from Epson Canada Epson America, Inc. has introduced the FastFoto FF-640 high-speed photo scanning system...

Read more  /  0 Comments

Sony Announces New Full-Frame α99 II A-Mount Camera

 •  September 20

Sony Electronics has introduced their new flagship A-mount camera, the α99 II. Reaffirming Sony’s commitment to produce industry leading A-mount...

Read more  /  0 Comments

Nikon’s New Line of KeyMission Cameras

 •  September 19

Nikon Canada has announced the new line of KeyMission action cameras that encourages users to discover, capture and share their personal missions...

Read more  /  0 Comments

Profoto’s New D2

 •  September 16

With the ability to freeze action at up to 1/63,000 of a second, to shoot bursts of 20 images per second and sync with camera shutter speeds as fast...

Read more  /  0 Comments

Sony Announces New Power Zoom Lens and Action Cam

 •  September 12

Offering moviemakers a powerful new creative tool, Sony has developed an advanced Super 35 mm / APS-C format power zoom lens that starts at 18 mm...

Read more  /  0 Comments