The COOLPIX P600, P530, S9700 and P340 Cameras

February 7, 2014 at 12:06 pm  •  Posted in New Products, News & Events, Press Release by

Nikon Press Release

The Nikon COOLPIX P600

Nikon Canada has announced the latest additions to its lineup of COOLPIX cameras, offering incredible optics and great performance. With easy-to-use features that boost creativity, the 60x zoom P600 and 42x zoom P530 provide super-long zoom lenses and the versatility needed to capture images and Full HD (1080p) videos both near and far. Additionally, the ultra-slim, 30x zoom S9700 and the powerful P340 provide exceptional image quality while fitting comfortably in any pocket.

“Incorporating legendary NIKKOR optics, these new COOLPIX cameras provide users with incredible zoom capability and low-light performance that help produce unrivaled sharpness and detail in their photos and Full HD videos,” said Gregory Flasch, National Advertising and Communications Manager at Nikon Canada. “Users will enjoy capturing amazing videos from a distance, and sharing unforgettable moments with family and friends instantly.”

High-power Zooms Allow Users to Get Closer Than Ever Before

COOLPIX P600
Pushing NIKKOR optics to new heights, the COOLPIX P600 boasts a 60x optical zoom from a wide-angle 24mm to an astonishing 1440mm (35mm equivalent) range, and can reach even further using Dynamic Fine Zoom. Lens Shift Vibration Reduction (VR) image stabilization helps reduce the effects of camera shake, allowing users to capture clear photos from incredible distances. With built-in Wi-Fi, users can easily share amazing photos with family and friends by transferring images to a compatible smartphone or tablet and uploading them to their social networks.

In addition to photographing from a distance, the P600 lets the user compose the ideal photo or video from any angle by using a high-resolution (921k-dot) 3.0-inch (7.5cm) Vari-angle LCD display. Users can shoot above a crowd at a sold-out concert or go low to capture a baby’s first steps. With a 16.1-megapixel backside illuminated (BSI) CMOS sensor, the P600 is capable of capturing detailed photos and Full HD (1080/60i) videos even in challenging lighting conditions. The COOLPIX P600 also sports advanced features that appeal to serious photographers including full manual controls (P, S, A, M), an electronic viewfinder and improved battery life that allows up to 330 shots per charge. What’s more, the new Moon and Bird Watching Scene modes make the most of the extreme zoom range.

COOLPIX P530

COOLPIX P530

The COOLPIX P530 demonstrates the capabilities of NIKKOR optics through an astounding 42x optical zoom with a 24-1000mm range (35mm equivalent) and Dynamic Fine Zoom that gets the user even closer. This long-zoom allows users the ability to capture subjects at otherwise unreachable distances in clear detail thanks to Lens Shift VR image stabilization, which helps minimize camera shake. At the core of the P530 is a 16.1-megapixel BSI CMOS sensor that delivers beautiful photos and Full HD (1080/60i) videos. The P530 includes full manual controls (P, S, A, M) that help users develop their photography skills and offer more control over each shot. The 3.0-inch (7.5cm) LCD monitor and a built-in electronic viewfinder make it easy to frame stunning photos and HD videos. Users can share their creations with friends and family with the optional WU-1a Wireless Mobile Adapter (sold separately).

COOLPIX S9700

COOLPIX S9700

With a 30x optical zoom (25-750mm, 35mm equivalent) and 60x Dynamic Fine Zoom packed into a compact body, the new COOLPIX S9700 puts powerful NIKKOR optics into the hands of users who need high-quality images from a camera small enough to fit in their pockets. To help eliminate camera shake when utilizing this impressive zoom range, the S9700 incorporates Lens Shift VR image stabilization for share-worthy portraits or action shots. Share instantly with built-in Wi-Fi by transferring images to a compatible smartphone or tablet and uploading them to social networks. Keep track of where an image or video was captured with the built-in GPS.

A 16-megapixel BSI CMOS sensor produces breathtaking photos and Full HD 1080/60i videos. The S9700 also utilizes Hybrid VR image stabilization for stable video recording, even while handheld. Compose the perfect shot or view photos in crisp detail with the S9700’s high-resolution (921K-dot) 3.0-inch (7.5cm) OLED monitor.

Powerful Performance in a Compact Camera

COOLPIX P340

COOLPIX P340

With a versatile 5x (24-120mm, 35mm equivalent) wide-angle to telephoto zoom range plus 10x Dynamic Fine Zoom, and a fast f/1.8 maximum aperture lens with Lens Shift VR image stabilization, the COOLPIX P340 utilizes the strength of NIKKOR optics to capture super-sharp photos and Full HD (1080/60i) videos with low noise and amazing colour. The wide and bright f/1.8 lens gives users the ability to control depth of field and shoot in a wide variety of lighting conditions. This powerful compact camera also incorporates a 1/1.7-inch, 12.2-megapixel BSI CMOS sensor for superior image quality and a host of advanced features, including full manual controls (P, S, A, M) and RAW (NRW) image capture.

Composing and capturing photos when inspiration strikes is simple with the P340’s high-resolution (921K-dot) 3.0-inch LCD monitor, and its portable design fits comfortably in any handbag or shirt pocket. Share on the fly with the built-in Wi-Fi by transferring images to a compatible smartphone or tablet and uploading them to social networks. A sophisticated camera for photo enthusiasts who need both power and portability, the COOLPIX P340 proves that great things come in small packages.

Price and Availability

The Nikon COOLPIX P600 is scheduled to be available at Authorized Nikon Canada Dealers in February 2014 at a Manufacturer’s Suggested Retail Price (MSRP) of $479.95. It is available in black and red.

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