Sony Introduces First Full-Frame E-Mount Lenses

October 16, 2013 at 4:23 pm  •  Posted in New Products, News & Events, Press Release by

Press release from Sony Canada

Sony has announced five new full-frame E-mount lenses.

Sony has announced five new full-frame E-mount lenses.

TORONTO, Oct. 16, 2013 – Sony is announcing five new full-frame E-mount lenses and a set of innovative new mount adapters designed to complement Sony’s new A7R and A7 full-frame mirrorless cameras. The ever-growing family of E-mount interchangeable lenses now totals 22 different models from Sony, Carl Zeiss and G lenses, giving shooters an impressive selection of creative tools to enhance their photographic world.

The new lens line-up features three advanced models from Carl Zeiss including two prime lenses—a Sonnar T* 55-mm f/1.8 ZA and Sonnar T* 35-mm f/2.8 ZA model—as well as a Vario Tessar T* 24-70 mm f/4 ZA OSS mid-range zoom. Additionally, there is a Sony 28-70 mm f/3.5-F5.6 OSS zoom lens and two premium zoom lenses from G Lens—a 70-200 mm f/4 telephoto zoom for E-mount and a 70-200 f/4 telephoto zoom for A-mount.

In addition to the A7 and A7R full-frame cameras, the new lenses fit any of the existing E-mount cameras including Sony’s acclaimed NEX-6 and NEX-7 models.

The new LA-EA4 mount adapter adds compatibility for Sony’s existing line of A-mount lenses as well as the focusing speed and power of Sony’s innovative Translucent Mirror Technology to the new A7 and A7R cameras.

Carl Zeiss Vario-Tessar T* 24-70 mm f/4 ZA OSS Zoom Lens (model SEL2470Z)
The new Carl Zeiss Vario-Tessar T* 24-70 mm f/4 lens combines a versatile 24-70 mm focal length with a useful F4 maximum aperture at all focal lengths, making it an ideal lens for portraits, landscapes and every day shooting. The new lens also features Optical SteadyShot for keeping shots crisp and clear at all focal lengths, even at slower shutter speeds.

The SEL2470Z is designed with five aspherical elements with one ED glass element, assuring images are highly detailed and accurate. Unique to Carl Zeiss, it also features the T* coating on optical surfaces which cuts glare and internal reflections to boost contrast.

Carl Zeiss Sonnar T* 35 mm f/2.8 Lens (model SEL35F28Z)
The new Zeiss Sonnar T* f/2.8 lens is a wide-angle prime lens that features a popular 35-mm focal length and bright maximum f/2.8 aperture. Weighing in at only 120 g, its unique combination of outstanding optics and small size makes it perfect for street photography, landscapes, interiors, low-light shooting and more.

The lens is also dust- and moisture-resistant and has the Carl Zeiss T* coating for reducing glare and higher contrast and detail in images.

Carl Zeiss Sonnar T* 55-mm f/1.8 Lens (model SEL55F18Z)
The new Zeiss Sonnar T* f/1.8 lens is another high-quality Carl Zeiss prime lens that has an extra-bright f/1.8 maximum aperture for pro-style background defocus effects, making it an outstanding choice for portraiture, low-light shooting and everyday photographic assignments lens. It also has a nine-bladed circular aperture, is dust and moisture resistant and has the Carl Zeiss T* coating.

Sony 28-70mm f/3.5 – 5.6 OSS Zoom Lens (model SEL2870)
The Sony SEL2870 mid-range zoom lens provides an outstanding introduction to full-frame imaging in a light, compact package. It will be paired as the kit lens for the new full-frame A7 camera.

The versatile lens features Optical SteadyShot and an advanced optical design with three aspherical elements and one ED glass element, which minimizes aberration and also minimizes size and weight for easier portability. It is also dust—and moisture—resistant, making it an idea travel companion for Sony’s new full-frame E-mount cameras.

G Lens 70-200 mm f/4 OSS Telephoto Zoom Lens (model SEL70200G)
The new premium 70-200 mm G Lens covers a generous zoom range of 70-200 mm and is an ideal choice for travel photography and long-range shooting.

The innovative optical design of the new zoom reflects its G Lens pedigree. Two ED glass elements are combined with three aspherical elements for high resolution and contrast throughout the entire zoom range, minimizing distortion and color aberration.

Like the new Carl Zeiss prime lenses, the 70-200 mm G model has a circular aperture that enables smooth, professional quality background defocus, and maintains a constant F4 maximum aperture for plenty of brightness at all zoom settings. It also features Optical SteadyShot to cut the effects of camera shake while shooting.

G Lens 70-200 mm f/2.8 G SSM II Telephoto Zoom Lens (model SAL70200GM2)
The newest addition to Sony’s A-mount family, this evolved ‘Mark 2’ version of the coveted 70-200 mm f/2.8 G Lens is an ideal choice for portraiture, sports and wildlife and more.

This premium-quality telephoto zoom offers an extremely bright f/2.8 maximum aperture for excellent light-gathering at all focal lengths. Now approx. 4x faster than the preceding model, super-quiet autofocus now offers improved AF tracking of moving subjects compared with its predecessor. Optical performance is further enhanced with addition of Sony’s proprietary Nano AR Coating that suppresses internal reflections for outstanding clarity and contrast, from bright highlights to deepest blacks.

LA-EA4 and LA-EA3 Full-Frame Compatible A-Mount Lens Adapters
The new LA-EA4 is an adapter for E-mount cameras that is compatible with Sony’s entire range of A-mount lenses – spanning APS-C as well as full-frame models.

The unique adapter is equipped with Translucent Mirror Technology, adding extremely fast, accurate phase detection autofocus to any compatible A-mount lens (SAM or SSM) attached to an E-mount camera. This allows for fast moving subjects in focus at all times.

Also available, the LA-EA3 mount adaptor lets photographers and videographers enjoy all benefits of full-frame shooting with their A-mount lens collection, however does not support autofocus.

Pricing and Availability
The new Carl Zeiss Vario-Tessar T* 24-70 mm f/4 zoom lens will be available in January for about $1200.

The new Carl Zeiss Sonnar T* 35-mm f/2.8 prime lens will be available in December for about $800.
The new Carl Zeiss Sonnar T* 55-mm f/1.8 prime lens will be available in January for about $1000.
The new Sony 28-70 mm f/3.5 – 5.6 OSS zoom lens will be offered as the kit lens paired with the new Sony A7 Full-Frame E-mount camera for about $2000.
Pricing and availability for the new G Lens 70-200 mm f/4 OSS Telephoto zoom is still TBD.
The new G Lens 70-200 mm f/2.8 G SSM II Telephoto Zoom Lens for A-mount cameras will be available in January for about $3200.
The versatile LA-EA4 and LA-EA3 mount adapters will be available in December for about $350 and $200 respectively.

The new lenses will all be available at Sony retail stores (store.sony.ca) and other authorized dealers nationwide.