Pentax Ricoh Imaging Company was formed in 2011 as a wholly owned subsidiary of Ricoh Company Ltd. to provide more consumer-oriented offerings to the market. As of August 1st, the company will be named Ricoh Imaging Ltd. The goal is to leverage the tremendous strength and awareness of the Ricoh brand along with the technical innovation of Pentax products to deliver a world-class consumer experience. Both Pentax and Ricoh products will remain in the market to reinforce the company’s commitment to the business. Subsidiaries will also change their names, and Pentax Ricoh Imaging Canada Inc. will be named Ricoh Imaging Canada Inc.