Not wanting to speak on behalf of the people he photographs, Goldberg invites his subjects to participate in the making of his work. Presented on street-level advertising units, each of the artist’s Polaroid images features a drawing or message handwritten on it; each person photographed conveys their own story in the manner of their choosing. Goldberg’s subjects are given a public voice, the inscriptions adding layers of meaning to create images that are multifaceted. What results is a form of documentary storytelling that produces a dynamic relationship between subject, artist, and viewer. Supplying geographic grounding and a collective scope, large-format billboards feature dramatic views of a crowd of refugees and a makeshift encampment. Situated within an increasingly dense zone of condominium development at Front and Spadina, the installation challenges the passersby to consider the lives of people who are often overlooked.
This guest post is brought to you by CONTACT festival. For the complete schedule of events and exhibition, visit www.scotiabankcontactphoto.com.