Sony Announces a35

June 14, 2011 at 12:03 pm  •  Posted in Cool Gadgets by

Sony has introduced its third SLR using translucent mirror technology. The a35 is scheduled for August. With an SRP of $750 with kit lens, it is priced $50 less than the current price of the a33, but has a higher-resolution sensor and a few other advancements.

Resolution of the a35 is 16.2 megapixels (up from 14.5 MP on the a33). Sony calls its sensor the Exmor APS HD CMOS. It offers a maximum ISO of 12,800 but a boost setting allows you to double that to 25,600. As can be expected with new SLR products, the a35 is also capable of recording 1080/60i AVCHD video.

The electronic viewfinder portion has a 1.15 million dot resolution and the three-inch LCD has 921,000 dot resolution. The LCD panel can be swiveled through 270 degrees and tilted 180 degrees.

I had a chance to use the a55 last year and the benefits of the translucent mirror technology were clear — smaller overall body, exceptionally fast (10fps) burst mode, and fast continuous autofocus. The a35 can’t quite hit the a55‘s burst rate, but is capable of a respectable five frames per second (or seven at reduced resolution), and I’d expect it would naturally inherit the other benefits of translucent mirror technology.

The a35 also includes a number of software based effects found on other Sony products — sweep panorama and 3D sweep panorama, special photo effects, face detection and smile shutter, handheld twilight, etc.

Tags: ,